Created by a family from Los Angeles, CA. Our mantra "Pursue Greatness" is founded on self discipline and self belief- both in sports and in life. Collections released are to inspire a generation to live a healthy lifestyle through physical activity and sports. Elaine, Sheik & Larrenz Carino make YouTube workout videos on the Genesis Originals channel, that anyone from different levels of fitness can follow along to improve their health and performance. We believe that living a healthier lifestyle through fitness can drastically improve your performance not just in the gym, but improve every aspect of your life! Elaine & Sheik are a couple who has been training for years and some of our sports include Running marathons and training the art of Jiu Jitsu, basketball and boxing. Larrenz & Sheik have been training basketball since the age of 4 and they have dedicated their lives in sports performance since childhood. Portions of profits go to foundations that work with families affected by current circumstances such as Covid -19, Racial Injustice and poverty from living in third world countries. We hope you enjoy and love our workout & sports collections as much as we love to motivate and help others!